History of Nyrup’s Naturhotell

Nyrup’s Naturhotell. was founded in 2014 by Camilla Jönsson and Cecilia Timner. Camilla had then founded Robusta Áventyr in 2012 and Cecilia ran Nyrup’s Osteria. Cecilia’s basic idea with Nyrups Osteria was to offer experiences of nature with stillness and presence in focus – and then offer, in addition to the farm shop and own produced blue cheese, lovely cheese walks.

“The best experience of nature is achieved in silence on a stump with silence as your only company” according to Cecilia, who also highlighted the convenience of the experience at the Naturhotellet as a central part.

Camilla Jönsson (Robusta Äventyr) has as its basic idea to create a genuine nature experience with community and presence in focus – with the fire and common slow experiences at the center.

“Through the slowness and presence by the fire, with joint dependence on each other’s efforts, the guest gets a unique sense of presence that lasts for a long time,” says Camilla.

Nyrup’s Naturhotell was invented over a cup of coffee and the fact that Mongolian yurts are used is more of a coincidence. Surely other “rooms” could also have provided the combination of closeness to nature, comfort and style that characterizes Nyrup’s Naturhotell.

Nyrup’s Naturhotell. is above all a genuine experience of the Swedish and Scandinavian nature. The central thing is also that Nyrups Naturhotell has the guest at the center, and as a guest you are a co-creator of the experience.

A common focus has always been sustainability in the broad perspective, something that is also central to the overall experience at Nyrup’s Naturhotell.

Cecilia Timner closed down the business at Nyrups Osteria in 2019 and sold the farm. Then she also chose to leave Nyrups Naturhotell, but remains as a landowner. Camilla Jönsson then took over the operation completely and transferred the business to Robusta AB, where Nyrups Naturhotell is now an independent brand.